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http://kotaku.com/5985824

Why Didn’t We See The Actual PlayStation 4 Tonight? Sony’s Boss Explains.

Luke Plunkett

Well, that was weird. We got a console reveal without Sony actually revealing the console. It's left a lot of people confused, maybe even concerned, so given the chance we had to ask: where was the PS4?
"Why do you care?", jokes Shuhei Yoshida, president of Sony's Worldwide Studios.
Pressed as to what we should be reading into when we get a console reveal without the reveal of the console itself, Yoshida tells Kotaku "It was almost the other way around. When we planned for this event, obviously we discussed what we should show and talk about."
"As far as the DualShock 4 is concerned we wanted to do the live demo. And we were like, yeah, we have to show the controller, because it's awkward not to show the controller when someone is doing a demo. And also the feature that the DualShock 4 has, the share button, is a very key idea behind the design of the PS4... We really wanted to explain what we've done with the DualShock 4, but as far as the system itself we have to keep something new for later. Otherwise you'd get bored."